EVERYTHING LIES IN THE ABILITY TO CONCEPTUALISE A DISTINCTIVE SPACE THAT ENHANCE THE VISION THAT PRESZLER WOODSHOP ASPIRE, CREATING AN ENVIRONMENT THAT WOULD TOUCH THE SUBCONSCIOUS OF THE CONSUMER AND RECREATE THE FEELING OF SLOWLY GLIDING ON WATER, SEATING ON A BESPOKE HAND-MADE WOODEN CANOE KNOWN TO HAVE BEEN CALLED «THE MOST BEAUTIFUL CANOES IN THE WORLD».